To determine the best website builders for small businesses, Forbes Advisor considered more than 25 of the most popular providers in the space and narrowed it down to 15 to analyze across five primary categories, for a total of 27 different metrics. These were then weighted to favour features that small business owners find valuable in a website builder.
Here are the key metrics we analyzed.
Pricing
To determine the best website builders for small businesses, we considered pricing and affordability. This includes not only low pricing, but also the availability of different plans and contracts, value for price and any money-back guarantees. We weighed pricing at 10% of the total score.
General Features
We analyzed the top website builders based on a variety of available features, including drag-and-drop site editors, storage and bandwidth limits, the availability of well-designed themes and templates, image libraries, e-commerce features, security, search engine optimization tools and built-in marketing tools (e.g., lead capture forms and automated email marketing). Features account for 30% of the total score.
Extras and Inclusions
In addition to the key features, we also looked at which providers offer money-saving extras. For example, a free domain name, free SSL certificates, free business email or free email marketing tools. These important add-ons account for 20% of the total score.
Ease of Use
We analyzed how intuitive and user-friendly each of the above website builders are to help you find one that has little to no learning curve, enabling you to more quickly and easily build a business website. This accounts for 7.5% of the total score.
Third-Party User Reviews
To ensure our own experience lines with real customers’ experiences, we looked at third-party user reviews. Then, we determined how others find each website builder, including what users commonly like and dislike. This accounts for 7.5% of the total score.
First-Hand Expertise
We included our own first-hand experience building websites and using website builders in order to determine which truly are the best. This includes value for price and whether or not there are any hidden fees or unforeseen expenses associated with certain website builders, how customizable themes and templates are and how easy it is to build a site with its site editor. This accounts for 7.5% of the total score.
Canadian spelling and specific research provided by Anna Rey.